A Startup's Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

As many of you know, I'm working with influencer marketing platform, The Shelf . The article below is not mine but is probably one of the best guest posts I've ever received here. It was originally posted on The Shelf's blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf.